The Top Ten Fitness Trends for 2018 Are:
- High-intensity interval training
- Group training
- Wearable technology
- Body weight training
- Strength training
- Educated, certified and experienced fitness professionals
- Personal training
- Fitness programs for older adults
- Functional fitness
Looking at the fitness trends for 2018, here is what stands out to us as marketing experts:
People Want to Get In and Get Out
High Intensity Interval Training (HIIT) is the winner for the number one fitness trend, followed up by Group Training.
Which comes as little surprise seeing as more and more people are wanting to get in, get results and get out with their exercise routines.
Consumers want to be able to show up, have someone push them to get a hard workout in, and go home without having to think about it or have the motivation to make it all happen.
If you provide these kinds of quick training options at your business, you need to make sure that you are showing people online using social media.
People Are Willing to Invest in Fitness
In today’s fast pace world wellness is a luxury many people are willing to invest in.
There are many people who are leaving the $35 – $50 per month big corporate gyms in favor of independent studios that cost $100 – $200 per month.
And these same people are investing in wearable technology (the #3 trend of 2018), personalized health apps, and even nutritional coaching.
These trends make it clear that fitness is a space people will enthusiastically pay more for businesses that can provide them with a challenge and keep them healthy.